NBU photo library

Role: Creative Producer / Project Lead w/ Photographers Philip Montgomery, Keith Dador, Alexandre Virgilio and Bruno Contin

Today, over 4 billion users are already online, with more than a billion getting connected in the next few years.

Next billion user (NBU) countries are so unique with a variety of colors and interesting people. It is tough to find stock photos that are truly representative of NBU countries and their culture. Stock photography is rarely culturally diverse and many times looks staged and fake.

With the goal to eventually have a zero stock photography rule when representing NBU countries, we teamed up with photographers around the globe to build and grow our NBU photo library—getting photographers on the ground taking photos of real life, real people.