Mobile World Congress

Role: Creative Producer / Project Manager w/ Hook, BrandFuel & E&E

Mobile World Congress is the most prominent mobile industry event of the year. The last time Google had a physical presence at the event was in 2019.

Using recycled materials from 2020, Google Pay was showcased as part of Android Avenue - an immersive journey with recreations of everyday experiences powered by the latest Google innovations on Android.

Working in close partnership with agency partners , the Android Marketing team, stakeholders and across PAs - I was the single point of contact on the Google Pay brand team, ensuring that the project stayed organized, on track, and that correspondence funneled through the right channels.

From developing storyboards, to giving creative feedback, I made sure that our demo assets were delivered on time, on brand and delivered in the correct file format.