Google Pixel

x Snapchat

Role: Creative Producer

Agency: Preacher

Director/DP: Joe Simon

Google Pixel is the fastest phone to make a Snap because of its ‘Quick Tap to Snap’ feature. Pixel users simply double-tap the back of their phone and the Snapchat camera opens immediately - no authorization required.

To highlight this feature and drive consideration for Pixel, we created a digitally-focused and social-first campaign that was brought to life across paid digital, owned and earned channels, and co-marketed with Snapchat.

In less than 3 months from kick off to finish (ideation, filming, editing, creative asset testing, & post production) we created 1x 0:60 and 5x 0:15 second energetic, music-driven vignettes that showcased how Google Pixel 7 keeps you present by illustrating that all it takes is a quick tap of the fingers and you’re ready to capture any moment on the fly.