Google Pixel

Mint

Role: Creative Producer

Agency: Bespoke Digital

To support Google’s first of its kinds color launch campaign, we teamed up with street artist Ricardo Gonzolas aka @itsaliving to create a brand moment that provoked people to take a fresh look at Google Pixel 8 & 8 Pro, by giving it a refreshing, new, minty-color.

• Pre-Launch (1.19.24), we pique people’s curiosity by putting mint graffiti on some of Google’s Bay colored NYC Pixel 8 billboards

• On launch day (1.25.24), we revealed the Mint Google Pixel 8 on the same billboards in conjunction with live events in and out of the Google Store. 

Working in close collaboration with Bespoke Digital, we crafted the campaign's narrative through a dynamic mix of CG animation, captivating behind-the-scenes videos, exclusive phone case merchandise, Out-of-Home printing, and the execution of a live mural painting experience in SoHo.

PRESS

The Verge: Google’s Pixel 8 phones now come in a new mint color

Android Authority: The new Mint color Pixel 8 series will perfectly complement your pastel outfit 

Droid Life: Pixel 8 and Pixel 8 Pro in Mint Color Now Available 

Mashable: Google launches Pixel 8 and 8 Pro in new Mint color

Rolling Out: Google kicks off 2024 with cool, calm ‘mint condition’ Pixel

ZDNET: I went hands-on with Google's Pixel 8 in Mint, and it's the perfect shade of green