Google Pay digital launch

Role: Creative Producer w/ MAS

On November 18, 2020, Google launched a redesigned Google Pay app on Android and iOS in the US. Designed around users relationships with people and businesses, the new app helps users save money and receive insights into their spending while keeping their money and information private and safe.

As with most events during the pandemic, we needed to pivot from an in-person launch moment to create a digital launch that would drive impact and be a marketing industry best.

Working in close partnership with MAS, we had less than two months from concept to execution to deliver a launch that told the world about the new Google Pay while also driving awareness and getting users to experience the new app for the first time.