Google Pay YouTube influencer campaign

Role: Creative Producer w/ YouTube BrandConnect, Hook & YouTube creators Kelly Stamps, Andrei Jikh, Aja Dang, Matt D’Avella, LaurDIY, Roberto Blake and Brooklyn & Bailey.

This was our first YouTube influencer campaign for Google Pay. In hopes to drive awareness and consideration, we partnered with a diverse mix of creators who appealed to our target audience. These mega to macro creators were finance gurus, self-hustlers and conscious shoppers who authentically shared Google Pay tips and tricks for financial health.

Working in close partnership with YouTube BrandConnect, Social Lab, Hook, and across brand marketing (stakeholders, product, UI, legal) - we had 60 days from briefings to execution to bring the sponsored content to life.

Creators showcased the value of Google Pay in diverse and personal ways and drove a 9.12% lift in awareness among 1.5M unique viewers.