Google for asset development

Role: Creative Producer w/ artists Genís Carreras, Monica Lang, & Marta Veludo

One of my favorite projects was leading the creative asset development for the ‘Google for’ program in 2018 & 2019 across 15 countries.

In partnership with local teams and artists, every ‘Google for’ event had a handmade brand including a unique country logo comprised of a series of cultural icons and patterns that filled the letters of the country name. We used these icons and patterns to inform the creative for everything from onstage graphics, to physical build-outs to printed collateral.

I fully led this project from creative concept to execution - RFPing the artists, creating assets across 15 markets, and building out the 2019 & 2021 brand playbook.