Art Selfie launch party

Google Arts & Culture

Role: Creative Producer w/ SR Comm

We invited key opinion formers, influencers, and press to our warm-up event the evening before Google for Brasil, when we announced that Art Selfie was debuting in Brasil. We teamed up with popular local artists to design photo backdrops to encourage attendees to use the product and take selfies in front of it. After just two days, we hit over 200K matched selfies and had 205 posts about #ArtSelfie, with a potential reach of 6.9M on Instagram and 1.1M potential impressions on Twitter.